Navigate through the complexity.
Find your path forward.

Reimagine how decisions get made.

Our agentic decision engine seamlessly translates your business logic into precise, automated action—eliminating bottlenecks, reducing errors, and scaling effortlessly across your organization. From strategic rules to real-time execution, we bridge the gap between thinking and doing.

Developer Portal Experience

Explore our intuitive developer portal designed to make building and managing AI-powered decision engines effortless and efficient.

Bluewren Customer 360 View

Prepare and Understand Your Data

Bluewren automatically analyzes your analytical data sources and delivers comprehensive insights into your data landscape. Discover available attributes, understand data distributions and patterns, identify key customer segments, and gain clarity on what information you have to work with before building your decisioning logic.

Define Your Offers

Craft and configure the offers, products, or actions you want to present to your customers. Set up offer attributes including names, descriptions, values, categories, and any custom metadata that describes each offer. Build your offer catalog with all the relevant information that will be used later in your decisioning rules, creating a comprehensive foundation for intelligent offer selection.

Create Decisioning Rules Naturally

Build sophisticated decisioning rules simply by describing what you want in plain language. Our intelligent decisioning agents leverage natural language processing to interpret your requirements and automatically generate complex rule configurations using your data attributes. No coding required—just explain your business logic conversationally, and watch as the system constructs condition rules, prioritization schemes, recency controls, and nested logic structures tailored to your exact specifications.

Review, Test, and Deploy

Examine the generated rules in detail, run comprehensive tests against historical data and simulated scenarios, validate that the logic performs as expected, and confidently commit your changes to production. Iterate and refine based on test results, ensuring your decisioning engine is finely tuned before it impacts real customer experiences. Deploy with confidence knowing your rules have been thoroughly validated.

LEARNING & GROWTH

Bluewren levels up with every decision

Evaluate Bluewren hands-on with real outcomes to real decisions.

Week 1
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Week 4

You're building your foundation.

Connect Bluewren to your analytical data sources
Review and understand your customer data attributes
Define new offers, properties, values, and metadata
Your foundation is ready for rule creation

You're saving time.

Prompt the decisioning agent to create eligibility conditions
Describe complex scenarios—agent constructs nested condition trees Describe complex scenarios—agent constructs nested condition trees
Describe prioritization criteria and frequency requirements—let the agent generate ranking rules and recency controls.
Review agent-generated rules and refine with follow-up prompts

You're going live.

Execute comprehensive rule testing with historical data
Simulate scenarios across diverse customer segments
Validate outcomes match business expectations
Review performance metrics and offer distributions
Deploy to production—you're live!